Derya Aksoylu

Derya Aksoylu took the meal planning app she founded in 2016 to more than three million downloads. She mentors startups with limited marketing budgets on brand identity, content production and reducing user acquisition cost.

Her method

In each session she asks the startup to show its user acquisition channels on one page with cost and return. She has them choose at most two channels and writes a 30-day experiment plan.

Topics

• Brand positioning and name selection
• Organic growth and content strategy
• App store optimisation
• User retention

Role at Çimlen

In the third week of the cohort she runs the brand and content workshop and gives startups a social media content calendar template. Before sessions a one-page agenda is requested and afterwards the actions are shared in writing; to meet, use the mentor meeting request form.